How to Land a Job at Tumblr

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The company is among the most product-focused startups in New York City and employees are often power users themselves.

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Third of businesses still don’t have a social strategy

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Almost a third of businesses in the UK are yet to develop a social media strategy, according to a new report released this month.

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Plan Your Social Media Marketing

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Getting social media strategies right can be a great way for a business to engage with its target market, says Dasha Amrom

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Outsourcing Your Online Advertising.

As a business you need advertising to grow your sales. The main problem with this is that it’s so expensive to advertise and get the exposure you need online. There are ways you can reduce your advertising budget and save money. You can outsource your advertising to low-cost providers.

Fiverr

One site you should consider for your advertising is Fiverr. This is a low-cost site where you pay a provider $5 to advertise your business for you. This might seem like a small amount and not worth it but the providers on the site are quite good. You can also buy additional services for more money if you want more than a token advertising campaign. Fiverr is a great place to start outsourcing your advertising because the service is low cost and for the most part you get a good return on your investment. You may have to try several providers until you can find one that works for your advertising needs.

E-Lance

There are other ways you can get low-cost advertising. You should look at freelance sites such as eLance. This site will cost you more than Fiverr but at the same time your costs are going to be quite low. There are many advertising professionals on freelance sites such as eLance and they are reading to start an advertising campaign for you now. These services also allow you to sort through freelancers by skills so you can find an advertiser that has the skills you’re looking for before hiring them. This is a sort of quality control for you the buyer. On these sites the money is exchange once you’re satisfied with the end result.

Why Outsource?

You want to outsource your advertising because it can save you a lot of time with a tedious task. By outsourcing this frees up your business to perform other tasks that your business needs done. If you don’t have enough employees to perform tasks this can slow down your business. If you’re a new business you probably don’t have the funds to hire a bunch of people at regular wage. If you outsource you can hire qualified people for low cost for your next advertising campaign.

If you outsource you can save your business a lot of money and this is important if you have a fixed budget for your business. While sites like Fiverr give you basic results there are other sites like eLance that will put you in contact with seasoned advertising professionals. A site liker Fiverr can be a trial run for you or a solution for your business if your funds are minimal.

Outsource Your Advertising Now

It make sense to outsource your advertising to sites such as Fiver or eLance. This can save you a lot of money and when your business is new or doesn’t have the capital for advertising. These low-cost solutions are ideal until your business is large enough to have more robust advertising campaigns.

Unsafe Black Hat SEO Techniques for Advertising

You don’t always have to play by the rules set by Google to get traffic, but be prepared when these techniques work against you or bring on a penalty. Search engines keep changing and you have to change with them, just do it with actual work as opposed to tricks and gimmicks.

Cool PPC Tools to Help Your Campaigns

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Jennifer Yaniz Chicago Internet Marketing. My name is Jennifer Yaniz – I own and operate JenniferYaniz.com, a Chicago SEO and PPC consulting agency. Contact me for a consultation at jennifer@jenniferyaniz.com or give …

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What’s the latest SEO Approach

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Jennifer Yaniz Chicago Internet Marketing. My name is Jennifer Yaniz – I own and operate JenniferYaniz.com, a Chicago SEO and PPC consulting agency. Contact me for a consultation at jennifer@jenniferyaniz.com or give …

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Are Website Directory Submissions Obsolete.

What is a directory?

An Internet directory is a site that maintains links to other websites, simply structured so visitors and search engines can search for sites thru a categorized listing system. This can later reflect on how you are listed in Google, Yahoo, etc. depending on the value of the site, the link and the actual interaction. In the world of Black-Hat SEO you can see thousands of submissions to dead links, porn sites or comment posts. This may temporarily boost your site’s position but will ultimately hurt your standings with search engines. When choosing a directory make sure to research the site, when it was last updated and what listings it accepts.

Are Directory Submissions Useful?

Yes and No. Plain and Simple; Google no longer cares and Yahoo is catching on. There are plenty of directories, each focused on its own niche or providing general directory info on sports, business and personal blogs. Search Engines use directories less and less in targeting products and services offered but directories aren’t obsolete quite yet. When you start submitting a URL, it’s a good idea to only use relevant directories.

Although it is apt to change, social interaction and blogging are the best ways to transmit information about your website. Social connections through Twitter and Facebook or other social network enhance your search results by showing product feedback.

Directories provide direct links to your website for search engines to find it correctly listed and categorized but does not weigh in as heavily today as it once did; all thanks to the bad directory links gaming the system. You can register directly with search engines and assure your site is properly categorized.

Quality Content Promotes Itself

Website design and functionality is a crucial part of promoting your site, but never forget “content is the king”, the quality of your text can persuade the reader that you are the authority of your field. Users generally browse through websites, so if the content isn’t clear customers won’t read it. When writing content you must be clear about what´s on sale and provide facts about products to entice an audience into becoming customers.

Website templates from sites that offer free domains and hosting must always be edited because they typically nonsense content irrelevant to your design. Some may decide to just toss this site up with their domain and work on the content at a later date.

This actually undermines the presentation of your site regardless the stage you are in, if your content isn’t ready for launch keep working on it offline as opposed to costing you audience members and blog followers.

Always provide relevant information and quality writing.

• The pages of your website should contain keywords and phrases often used by customers in search engines as relevant terms.

• Link to other useful and well-known websites, blogs and information sources. Always consider the quality and PR of the link.

• Track analytics to determine the terms your visitors use to find you, did they find you thru organic SEO or paid ad?

• Create individual web pages for all your different goods and services.

• List products and services online and create rich snippets where available.

• Cooperate with other companies and websites to link with each other, NEVER buy links, search engines could penalize you!

• Never use a Black-Hat SEO or Black-Hat techniques, auto-submitters, article spinning or scraping. These are forbidden practices and will cause search engines to completely ignore and penalize your site.

• Update your website blog and Facebook business page and tweet regularly with fresh content.

Remember you can’t buy your way to the top Google, Yahoo or Bing search results with a magic formula; hard work, SEO skills and marketing knowledge is a requirement.

 

 

Jennifer Yaniz Chicago Internet Marketing: Recovering from long …

Jennifer Yaniz Chicago Internet Marketing. My name is Jennifer Yaniz – I own and operate JenniferYaniz.com, a Chicago SEO and PPC consulting agency. Contact me for a consultation at jennifer@jenniferyaniz.com or give …

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Early Blog Days 

Say hello to the Netflix Security Monkey

Love the Favicon for the Security Monkey!

Gigaom

Netflix(s nflx) promised us more monkeys and now it’s delivered yet another member of its Simian Army — the streaming media giant has open-sourced the code for Security Monkey, the tool it’s used internally since 2011 to keep tabs on and evaluate security-related changes to its  Amazon(s amzn) Web Services configurations. s

For years, Netflix, probably AWS’s highest profile customer, has augmented Amazon’s own services with its own tools and capabilities and has open sourced many of them. Chaos Monkey, which shuts down malfunctioning cloud resources in an orderly way so the application can keep running, has proven very popular, for example.

The Security Monkey which Netflix started using to monitor a limited number of AWS services, has grown to handle Netflix’ growing use of more services. It performs several functions:

First, it keeps tabs on Amazon S3 storage; identity access management (IAM) and EC2 compute workloads to detect and record changes to those configurations; Second, it…

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Nintendo Reveals Amiibo, Skylanders-Style NFC Figurines That Evolve As You Play

I love Nintendo, Mario Kart and just about any Zombie shooter game or other driving game it has. It’s really sad to see them stuck at the same tech level as 10 years ago as opposed to making advances, but I guess that’s what happens when you dedicate development to game variety as opposed to developing technologies