Best Part About Facebook Advertising

The best part about Facebook Advertising is that it’s easy to set up and monitor, here’s how:

Know why you’re doing it.

Because “your biggest competitor is doing it” is not an answer. Whether its increasing website traffic, driving ratings, adding VIP members, generating brand awareness in the market or improving social engagement, you should have a concrete goal in mind for what you’re trying to achieve.

Define your KPIs.

A KPI (key performance indicator) is how you will define the success of your campaign. Sometimes KPIs are obvious (for example, if your goal is to increase Facebook likes then your KPI is the number of likes your page receives during the campaign), but sometimes they aren’t so cut and dry. It’s important that your whole team be on the same page in the early planning stages so your expectations are clear and you know what “successful campaign” really means.

Make sure Facebook is the best choice.

Facebook is often the first social advertising platform used, but it’s not the only digital advertising option out there. Once you’ve defined your goals and KPIs, you can consider other platforms before settling on Facebook. For example, if your goal is to drive traffic to website content you could consider a content distribution advertising platform like Taboola or Outbrain. If your goal is to generate brand awareness in the market, you could consider a geo-targeted display ad campaign.

Determine your budget.

Advertising doesn’t come free. (Just ask your Sales department! 

Set goals.

No, really. Goals ALWAYS make you work harder. Whether you say them aloud or keep them in your head, give yourself reasonable benchmarks to strive for. Personally, I prefer post-it notes on my desk so I have visual accountability reminders.

Do your homework.

Spend some time scrolling through your own newsfeed and notice the ads you’re being served. Which ones seem effective?

Develop your creative.

You’ll need to develop different copy for the newsfeed and the right column because the character count is different, and you’ll need multiple versions for each. Think about your call to action. What do you want the user to do?  And don’t slack off when it comes to the images! An attention-grabbing visual for your ad can make or break it.

Define your audience.

Part of this is easy; you already have your target demographic defined. But depending on your goals you may be targeting people who already like your page or people who don’t. Additionally, you may want to target people who like your competitors’ Facebook pages or who have specific interests relevant to this campaign. If you’re targeting more than one demographic, set up two different Ad Sets in Facebook Ads with the same creative but with a different audience. You’ll be able to measure how well your campaign is converting with each.

Sleep on it.

No matter how good of a job you do, you can always improve when you leave it and come back to it. If you’re on a deadline and you can’t sleep on it, walk away from it for thirty minutes and review it with a clear head. Or ask a friend of co-worker with social advertising experience to take a look with fresh eyes.

Pull the trigger.

Input your ad copy and visuals with the audience targeting you’ve defined. Start with multiple ads in each Ad Set. Just like everything else in marketing, A/B testing is key.

Walk away for half a day. While it can be really exciting to watch your campaign when it’s first launched, it can also be frustrating as it takes time to achieve results. Plus, you don’t want to make any rash changes to your campaign before you can really tell if it’s working.


Even if your campaign is performing well, don’t forget that the Internet is the Wild, Wild West and things can change quickly. Check your campaign twice a day and make optimizations to your ads and audience targeting until you reach the goals you’ve set.

Remember my golden rule.

“You can always do better.” Keep optimizing your campaign until you plateau. For example, if you’re trying to drive entries to a contest or sweepstakes, keep adding variations of copy and images to lower your cost per acquisition until the cost plateaus no matter what you try. While I use this mantra to push myself into milking advertising campaigns for everything I can get, it’s a great rule to live by in all of your professional endeavors.

Internet Marketing and Getting Your Site Noticed

You may have created the best Web site in the world, but unfortunately it will not do your home based business any good if no one sees it. Therefore, knowing how to market your site and getting your site noticed is incredibly important to the success of your home based business and to make money online. Obviously, marketing your web site is one of the most important activities you can spend your time on.

Fortunately, getting your site noticed does not have to be expensive so marketing on a tight budget does not prevent you from getting quality exposure.

The first thing you will want to do is pack your Web page full of keywords that people might use when searching for information contained in your site. The more keywords you have, or keyword phrases someone might use, the more often your site will be returned as a result for the person searching. The keywords should appear multiple times each on your web page and need to be context relevant, that is the keywords should be in your page title, article titles, section titles, paragraphs, links, etc. You want to be in the top 5 results posted as often as possible, so continually searching for keywords and keyword phrases and refining your web site will direct more traffic to your online home base business.

Also, once you have packed your page full of useful information and as many keywords as you and your thesaurus can think of, you will want to upload your URL to various search engines like Yahoo, Google, Excite, Alta Vista, and any specialized search engines that focus on your particular business or service. By including more keywords on your web site, when the search engines are searching for sites pertaining to the keywords entered in the search engine, your page will be listed as a higher result than others. This is very important because people generally check the first few web sites results and skip the others if they find the information they were looking. However, make sure the information you provide on your site is useful and you don’t just have a string of keywords to attract people to your page. If you have useful information about a product or service, people will look around. If all you have is a bunch of keywords and nothing that actually pertains to what the individual is looking for, they will leave and never come back. So, be alert to what you are offering potential customers and attentive to the way you bring them to your page.

If you have done all of the above, and are still interested in more traffic, then consider marketing your site on other related or non related sites by banners and the like. This is a way of letting individuals know about your product that might not be aware of it to even search for it. By advertising in this way you are reaching a sector of individuals who want and need your product, but were never aware of it.

There are multiple ways to market and of getting your web site noticed, just make sure you do it in a responsible way. Internet users are fed up with pop up ads, fly-ins, fly-overs, exit pages, spam e-mail and other unsolicited information. For instance, many people now have programs that block pop up ads, which means you are not even marketing. Finally, you don’t want to anger potential customers or have them close off their mind to your product, so be creative when you are marketing, aggressive and always respectful of current and future clients.

by: Timothy Spaulding

Clean Up Your Google Results

Today, it is just plain irresponsible to be passive about personal Google search results, so spend time building a good online reputation with relevant testimonials and resolved issues.

The Internet is the first place we turn to learn more about people, and Google is the perfect place to search. Many of today’s of job recruiters are required to do a Google, LinkedIn and Facebook search of potential employees prior to hiring in an effort to establish what type of employee you might be.

It is always your responsibility to have good results when someone Googles your name, so you will want to create and promote your best content to the top of your search results, and push unwanted, negative, and irrelevant results farther down or off the first page completely.

Diagnose Your Google Ranking

The first step is to determine whether or not you have a problem with your results and how bad it really is. You must diagnose your Google ranking and then begin to take corrective actions.

Google Yourself

Google will slightly alter your results, basing them on your location and prior search history, so sign out of your account prior to searching your name for true results of what others see. If available, use a different IP setting or a anonymous browser to get the best results available. The person searching you won’t have this, so make sure you sign out before searching.

When you start the search for yourself online, make sure and use the name people are going to be searching for you with. This also brings up the important point of consistency: when you use your name online, a resume or anywhere else for that matter, be sure that it is the same name and make that it’s the one that you want to rank for.

What Are You Ranking For?

Once you see your results you need to figure out which category you’re actually in, so decide which of these categories represents your best first page results when you are “Googled”. Remember to concentrate your efforts on the first page so you can reach the majority of search engine users. 93% of searchers never go past the first page, which is why you want to concentrate all your efforts on knocking off any negative results listed there.

In today’s world it is disturbingly easy to have your reputation attacked by posts on free forums, review sites or social networks. Google has a tendency to lean towards negativity when providing search results, remember that when you start making enemies or crazy posts. Keep in mind it takes only one comment, tagged photo or blog post from an angry ex, former employee or competitor. Also make every attempt to not misuse your name or categorize yourself irrelevantly. If you work in the hotel industry, there is no reason in the world to start ranking as a pet groomer. Some online marketing agencies who promote instant results tend to list you under any available keyword you may be able to dominate but has no association with who you really are.

You always want positive results backed by well-branded content about you and your life.

If your search results provide multiple people with your name, it may prevent the person searching for you from finding relevant information about you.  In many cases this is not an issue, I myself have a doppelganger in the world that I have actually contacted. This other person is not in my industry, town or state but still comes up when my name is searched. Luckily they aren’t criminals, but this may not be the case when you research your own name even if your name is a common one.

See the Problem and Plan Your Strategy

Once you determine where you actually stand online, it’s time to be proactive and start improving search results related to you. Your goal is to flood the first page of every search engine available with as many positive and relevant results as possible. Depending on your web presence, you can figure out how much work you need to do and then plan accordingly.

Build a Presence:

The first thing you need to do is build an online presence for Google and other search engines to find and actually index. Without positive content, there is no way for you to show up on the first page. You can begin this process by submitting a bio to known social networks like Facebook, LinkedIn, Brandyourself and other sites which Google typically uses to base results on.

Burying the Negative B.S 

Maybe there’s something negative a client, former friend, competitor or bored idiot posted about you, so concentrate on starting a relevant blog to confront the issue and tear it apart. By this I mean you specifically plan for content release, article publishing and interaction so that your presence grows online and establishes you in the desired categorical. Once you start feeding Google, Yahoo, Bing or other search engines good content which combats the negative result, the issue will begin to slowly crawl down the first page and eventually disappear all together from your results. If you don’t already own your own domain (, now is the time to concentrate your efforts on acquiring it. With a personal blog, website or social profile you can begin working in the content and material you would prefer the Internet knows you for.

Depending how competitive your name is, you could start seeing results on the first page of Google after only a week or two. Remember, social media may seem all fun and games, but these profiles are essential for the foundation of your online presence. Share only appropriate subject matter publicly, stay away from long rants or insane diatribes that will later be indexed and turn up under your name. Remember to stay on point when it comes to self advertising and if you are going to go off the deep end on any subject, you may want to consider a nickname profile to do it under.

Are Website Directory Submissions Obsolete.

What is a directory?

An Internet directory is a site that maintains links to other websites, simply structured so visitors and search engines can search for sites thru a categorized listing system. This can later reflect on how you are listed in Google, Yahoo, etc. depending on the value of the site, the link and the actual interaction. In the world of Black-Hat SEO you can see thousands of submissions to dead links, porn sites or comment posts. This may temporarily boost your site’s position but will ultimately hurt your standings with search engines. When choosing a directory make sure to research the site, when it was last updated and what listings it accepts.

Are Directory Submissions Useful?

Yes and No. Plain and Simple; Google no longer cares and Yahoo is catching on. There are plenty of directories, each focused on its own niche or providing general directory info on sports, business and personal blogs. Search Engines use directories less and less in targeting products and services offered but directories aren’t obsolete quite yet. When you start submitting a URL, it’s a good idea to only use relevant directories.

Although it is apt to change, social interaction and blogging are the best ways to transmit information about your website. Social connections through Twitter and Facebook or other social network enhance your search results by showing product feedback.

Directories provide direct links to your website for search engines to find it correctly listed and categorized but does not weigh in as heavily today as it once did; all thanks to the bad directory links gaming the system. You can register directly with search engines and assure your site is properly categorized.

Quality Content Promotes Itself

Website design and functionality is a crucial part of promoting your site, but never forget “content is the king”, the quality of your text can persuade the reader that you are the authority of your field. Users generally browse through websites, so if the content isn’t clear customers won’t read it. When writing content you must be clear about what´s on sale and provide facts about products to entice an audience into becoming customers.

Website templates from sites that offer free domains and hosting must always be edited because they typically nonsense content irrelevant to your design. Some may decide to just toss this site up with their domain and work on the content at a later date.

This actually undermines the presentation of your site regardless the stage you are in, if your content isn’t ready for launch keep working on it offline as opposed to costing you audience members and blog followers.

Always provide relevant information and quality writing.

  • The pages of your website should contain keywords and phrases often used by customers in search engines as relevant terms.
  • Link to other useful and well-known websites, blogs and information sources. Always consider the quality and PR of the link.
  • Track analytics to determine the terms your visitors use to find you, did they find you thru organic SEO or paid ad?
  • Create individual web pages for all your different goods and services.
  • List products and services online and create rich snippets where available.
  • Cooperate with other companies and websites to link with each other, NEVER buy links, search engines could penalize you!
  • Never use a Black-Hat SEO or Black-Hat techniques, auto-submitters, article spinning or scraping. These are forbidden practices and will cause search engines to completely ignore and penalize your site.
  • Update your website blog and Facebook business page and tweet regularly with fresh content.

Remember you can’t buy your way to the top Google, Yahoo or Bing search results with a magic formula; hard work, SEO skills and marketing knowledge is a requirement.



Starting your own blog

Starting a blog is a relatively easy process – this is why you can choose to read thousands if not millions of blogs on the internet. But the truth is that many blogs go unread. There is a vast difference between creating a blog that your immediate family are forced into reading and creating a blog that commands an engaged and loyal readership. If you are thinking about starting a personal or a business blog, here are some of the things that you should do to make it a success.

Choose a niche area

Unless you are a groundbreaking thinker, nobody is going to want to read a blog about your daily musings. What you consumed for breakfast, how much your groceries cost, and what you thought of the latest football game are not going to be of interest to readers when they are lumped together in one blog. This is because readers of blogs like to read about specific things. If you love breakfast so much then create a whole blog about breakfast, upload recipes and daily photos, and share the best places to eat breakfast in your town. If you really want to share details of your grocery shopping, create one whole blog that links to the most valuable coupon codes for grocery shopping out there at the moment. Whatever you do, pick one niche and make sure that everything you write about is important and valuable.

Start a blog with WordPress

Gone are the days of having to design your own website and having to learn difficult computer coding when you want to start a blog. If you choose to use WordPress as a platform for your blog, all of the hard work is done for you. You can choose from many free WordPress themes to ensure that your blog has a design that completely matches it needs, and uploading content within the Content Management System of WordPress could not be any easier.

Become an active social media user

The world of blogging is now very much linked to the world of social media. As soon as bloggers post new content, they share this new content with their readers via Twitter, Facebook, Tumblr and other social media platforms. When an engaged reader finds content that they find particularly useful on a blog, they are also likely to share it with their friends and followers across social media channels, potentially giving your posts virality that cannot be paid for. The more active you are on social media, the more followers you will have, and the more people you can persuade to visit your own blog.

The Ficklest Bitch

I know that when you start blogging everything you write sounds stupid, you doubt every word you add to the screen and constantly use the delete button. Keep the faith my fellow blogger and push yourself to perfection and accept failures. Remember for every Indiana Jones there was a Howard the Duck. 

I hope that the SEO, PPC and other tips I provide are a great resource for you to avoid or overcome SEO & PPC tragedies. 

Focusing Your Online Advertising Tactics.

Onе оf уоur fіrѕt mаrkеtіng соnѕіdеrаtіоnѕ nееdѕ tо bе whеrе уоur аd ѕhоuld gо. Whеn uѕіng аn оnlіnе аррrоасh, уоu nееd tо lооk аt whісh wеbѕіtеѕ уоur tаrgеt аudіеnсе іѕ vіѕіtіng. Thеn уоu nееd tо fіnd оut hоw muсh trаffіс thеу аrе rесеіvіng, thеіr аudіеnсе dеmоgrарhісѕ, аnd thеіr unіquе vіѕіtоr ѕсоrе. Yоu wіll аlѕо wаnt tо knоw thе ѕіtе’ѕ bоunсе rаtе, whісh іѕ thе реrсеntаgе оf vіѕіtоrѕ thаt lеаvе а ѕіtе rаthеr thаn vіеwіng оthеr раgеѕ. Thе аvеrаgе bоunсе rаtе іѕ аbоut 40% tо 55%; аnуthіng аbоvе thіѕ іѕ аn іndісаtіоn thаt thе ѕіtе јuѕt іѕn’t еngаgіng еnоugh tо рrоmоtе vіеwеr іntеrеѕt. Onlіnе аdvеrtіѕіng іѕn’t аbоut јuѕt рісkіng а ѕіtе thаt lооkѕ gооd, іt rеquіrеѕ саrеful еxаmіnаtіоn оf thе ѕіtе’ѕ аnаlуtісѕ tо еnѕurе thаt уоur аd іѕ rеасhіng уоur tаrgеt mаrkеt.


In оrdеr fоr аn аd tо bе ѕuссеѕѕful, іt muѕt еngаgе уоur сuѕtоmеrѕ аnd соnvіnсе thеm tо mаkе а рurсhаѕе оr аt lеаѕt ѕееk mоrе іnfоrmаtіоn. Wеb uѕеrѕ оftеn ѕреnd vеrу lіttlе tіmе оn аnу gіvеn раgе bеfоrе сlісkіng tо thе nеxt, аnd аd-blосkіng ѕоftwаrе саn ѕtор уоur аd frоm gеttіng thrоugh аt аll. On thе оthеr hаnd, рrіnt mеdіа fоrсеѕ еngаgеmеnt frоm thе ѕtаrt bесаuѕе thе rеаdеr hаѕ tо рhуѕісаllу рісk uр thе nеwѕрареr оr mаgаzіnе аnd turn thе раgеѕ. Thе соnѕumеr іѕ mаkіng а соnѕсіоuѕ dесіѕіоn tо іntеrасt wіth thе ріесе.


Whеn іt соmеѕ tо оnlіnе рrоmоtіоn, ѕеttіng аnd mаіntаіnіng а lоw соѕt budgеt іѕ аn аdvаntаgе. If уоu hаvе thе tіmе уоu саn рrоmоtе уоur buѕіnеѕѕ fоr frее thrоugh ѕосіаl mеdіа, blоggіng, fоrumѕ, оr оnlіnе аrtісlе ѕubmіѕѕіоnѕ. Alѕо, уоu саn рurсhаѕе а ѕресіfіс numbеr оf аd іmрrеѕѕіоnѕ, whісh іѕ а сhаrgе fоr еасh thоuѕаnd tіmеѕ аn аd іѕ vіеwеd, оr уоu саn сhооѕе а рау реr сlісk mоdеl, whісh іѕ а сhаrgе bаѕеd оn аn асtuаl сlісk-thrоugh rаthеr thаn јuѕt а раgе vіеw. Althоugh рrіnt аdvеrtіѕіng саn bе mоrе еxреnѕіvе, а ѕіnglе аd hаѕ thе роtеntіаl tо еngаgе thоuѕаndѕ оf реорlе.


Intеrnеt аdѕ аrе mоrе оf а “nоw уоu ѕее thеm, nоw уоu dоn’t” аррrоасh; а quісk flаѕh bеfоrе thе еуеѕ аnd thеn thеу аrе gоnе. On thе оthеr hаnd, рrіnt аdѕ hаvе lоngеvіtу; аѕ lоng аѕ thе рublісаtіоn іѕ ѕtіll аrоund, thе аd hаѕ thе роtеntіаl tо bе ѕееn аgаіn аnd аgаіn. Thіnk аbоut уоur dосtоr’ѕ оffісе аnd hоw lоng ѕоmе оf thоѕе mаgаzіnеѕ hаvе bееn lуіng аrоund – а ѕіnglе аd іnvеѕtmеnt саn lаѕt fоr уеаrѕ.

If you’re looking for a cheap alternative to traditional expensive advertising methods then advertising on social media is your best bet. It’s easy to advertise on social media sites with little cost to you and a great learning curve.

Twitter Tactics

While it’s tempting to send a lot of advertising messages on websites such as Twitter you must be careful not to spam people. Your advertisement should be a part of the conversation you have on Twitter not the main even. You want to be seen as an expert in your field and a contributor to the discussion. This means that you should add links, video and other content that is useful to the reader and then add in your links to your blog or website every so often. This will keep your messages from being seen as spam. If you just spam your business on the site in a vain attempt to get buyers, this will backfire for you in a big way.  You need to be a contributor to the discussion first and then you can periodically add in your sales link. Never just send a sales link, as it simply won’t work.


A Facebook page is free and it can help promote your business. Make sure you create a lot of content for your Facebook page. You can add in videos, links, and photographs, which will help enhance your page for your readers. You might include some information about your business too and how it can benefit people. Make sure you also engage readers on your page and answer their questions. You don’t want to abandon your Facebook page you want it to be fresh and updated as much as possible.


Google+ isn’t a popular as Facebook but its gathering steam. You sold create a Google+ page in addition to your Facebook page. You should take advantage of Google+ Local as you can advertise your business sin your local area and tell people more about you. Google+ Local also allows people to review your business which can be helpful.

There are other sites such as LinkedIn which you can use. LinkedIn is perfect for business to business communications and it’s more for professionals than just average social media users so it’s a good site to talk about and advertise your business.

Be Active and Engage Don’t Always Sell

On social media you need to be active and you have to engage readers. Make sure you provide them with good content and not just sales messages. If you are just going to be salesman and make pitches then social media is not going to work for you. The whole idea is to answer questions, provide solutions, and be an engaging personality on these sites and then the sales will come if you promote your link periodically. You want to be seen as that expert in your field or niche but not that annoying pitch person for some company.

Social media can help you make sales if you use it in the right way. Think engagement and content first and then sales will naturally come from that.

Jennifer Yaniz Chicago Internet Marketing