Internet Marketing and Getting Your Site Noticed


You may have created the best Web site in the world, but unfortunately it will not do your home based business any good if no one sees it. Therefore, knowing how to market your site and getting your site noticed is incredibly important to the success of your home based business and to make money online. Obviously, marketing your web site is one of the most important activities you can spend your time on.

Fortunately, getting your site noticed does not have to be expensive so marketing on a tight budget does not prevent you from getting quality exposure.

The first thing you will want to do is pack your Web page full of keywords that people might use when searching for information contained in your site. The more keywords you have, or keyword phrases someone might use, the more often your site will be returned as a result for the person searching. The keywords should appear multiple times each on your web page and need to be context relevant, that is the keywords should be in your page title, article titles, section titles, paragraphs, links, etc. You want to be in the top 5 results posted as often as possible, so continually searching for keywords and keyword phrases and refining your web site will direct more traffic to your online home base business.

Also, once you have packed your page full of useful information and as many keywords as you and your thesaurus can think of, you will want to upload your URL to various search engines like Yahoo, Google, Excite, Alta Vista, and any specialized search engines that focus on your particular business or service. By including more keywords on your web site, when the search engines are searching for sites pertaining to the keywords entered in the search engine, your page will be listed as a higher result than others. This is very important because people generally check the first few web sites results and skip the others if they find the information they were looking. However, make sure the information you provide on your site is useful and you don’t just have a string of keywords to attract people to your page. If you have useful information about a product or service, people will look around. If all you have is a bunch of keywords and nothing that actually pertains to what the individual is looking for, they will leave and never come back. So, be alert to what you are offering potential customers and attentive to the way you bring them to your page.

If you have done all of the above, and are still interested in more traffic, then consider marketing your site on other related or non related sites by banners and the like. This is a way of letting individuals know about your product that might not be aware of it to even search for it. By advertising in this way you are reaching a sector of individuals who want and need your product, but were never aware of it.

There are multiple ways to market and of getting your web site noticed, just make sure you do it in a responsible way. Internet users are fed up with pop up ads, fly-ins, fly-overs, exit pages, spam e-mail and other unsolicited information. For instance, many people now have programs that block pop up ads, which means you are not even marketing. Finally, you don’t want to anger potential customers or have them close off their mind to your product, so be creative when you are marketing, aggressive and always respectful of current and future clients.

by: Timothy Spaulding

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Outsourcing Your Online Advertising.


As a business you need advertising to grow your sales. The main problem with this is that it’s so expensive to advertise and get the exposure you need online. There are ways you can reduce your advertising budget and save money. You can outsource your advertising to low-cost providers.

Fiverr

One site you should consider for your advertising is Fiverr. This is a low-cost site where you pay a provider $5 to advertise your business for you. This might seem like a small amount and not worth it but the providers on the site are quite good. You can also buy additional services for more money if you want more than a token advertising campaign. Fiverr is a great place to start outsourcing your advertising because the service is low cost and for the most part you get a good return on your investment. You may have to try several providers until you can find one that works for your advertising needs.

E-Lance

There are other ways you can get low-cost advertising. You should look at freelance sites such as eLance. This site will cost you more than Fiverr but at the same time your costs are going to be quite low. There are many advertising professionals on freelance sites such as eLance and they are reading to start an advertising campaign for you now. These services also allow you to sort through freelancers by skills so you can find an advertiser that has the skills you’re looking for before hiring them. This is a sort of quality control for you the buyer. On these sites the money is exchange once you’re satisfied with the end result.

Why Outsource?

You want to outsource your advertising because it can save you a lot of time with a tedious task. By outsourcing this frees up your business to perform other tasks that your business needs done. If you don’t have enough employees to perform tasks this can slow down your business. If you’re a new business you probably don’t have the funds to hire a bunch of people at regular wage. If you outsource you can hire qualified people for low cost for your next advertising campaign.

If you outsource you can save your business a lot of money and this is important if you have a fixed budget for your business. While sites like Fiverr give you basic results there are other sites like eLance that will put you in contact with seasoned advertising professionals. A site liker Fiverr can be a trial run for you or a solution for your business if your funds are minimal.

Outsource Your Advertising Now

It make sense to outsource your advertising to sites such as Fiver or eLance. This can save you a lot of money and when your business is new or doesn’t have the capital for advertising. These low-cost solutions are ideal until your business is large enough to have more robust advertising campaigns.

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