Internet Marketing and Getting Your Site Noticed

You may have created the best Web site in the world, but unfortunately it will not do your home based business any good if no one sees it. Therefore, knowing how to market your site and getting your site noticed is incredibly important to the success of your home based business and to make money online. Obviously, marketing your web site is one of the most important activities you can spend your time on.

Fortunately, getting your site noticed does not have to be expensive so marketing on a tight budget does not prevent you from getting quality exposure.

The first thing you will want to do is pack your Web page full of keywords that people might use when searching for information contained in your site. The more keywords you have, or keyword phrases someone might use, the more often your site will be returned as a result for the person searching. The keywords should appear multiple times each on your web page and need to be context relevant, that is the keywords should be in your page title, article titles, section titles, paragraphs, links, etc. You want to be in the top 5 results posted as often as possible, so continually searching for keywords and keyword phrases and refining your web site will direct more traffic to your online home base business.

Also, once you have packed your page full of useful information and as many keywords as you and your thesaurus can think of, you will want to upload your URL to various search engines like Yahoo, Google, Excite, Alta Vista, and any specialized search engines that focus on your particular business or service. By including more keywords on your web site, when the search engines are searching for sites pertaining to the keywords entered in the search engine, your page will be listed as a higher result than others. This is very important because people generally check the first few web sites results and skip the others if they find the information they were looking. However, make sure the information you provide on your site is useful and you don’t just have a string of keywords to attract people to your page. If you have useful information about a product or service, people will look around. If all you have is a bunch of keywords and nothing that actually pertains to what the individual is looking for, they will leave and never come back. So, be alert to what you are offering potential customers and attentive to the way you bring them to your page.

If you have done all of the above, and are still interested in more traffic, then consider marketing your site on other related or non related sites by banners and the like. This is a way of letting individuals know about your product that might not be aware of it to even search for it. By advertising in this way you are reaching a sector of individuals who want and need your product, but were never aware of it.

There are multiple ways to market and of getting your web site noticed, just make sure you do it in a responsible way. Internet users are fed up with pop up ads, fly-ins, fly-overs, exit pages, spam e-mail and other unsolicited information. For instance, many people now have programs that block pop up ads, which means you are not even marketing. Finally, you don’t want to anger potential customers or have them close off their mind to your product, so be creative when you are marketing, aggressive and always respectful of current and future clients.

by: Timothy Spaulding

Clean Up Your Google Results

Today, it is just plain irresponsible to be passive about personal Google search results, so spend time building a good online reputation with relevant testimonials and resolved issues.

The Internet is the first place we turn to learn more about people, and Google is the perfect place to search. Many of today’s of job recruiters are required to do a Google, LinkedIn and Facebook search of potential employees prior to hiring in an effort to establish what type of employee you might be.

It is always your responsibility to have good results when someone Googles your name, so you will want to create and promote your best content to the top of your search results, and push unwanted, negative, and irrelevant results farther down or off the first page completely.

Diagnose Your Google Ranking

The first step is to determine whether or not you have a problem with your results and how bad it really is. You must diagnose your Google ranking and then begin to take corrective actions.

Google Yourself

Google will slightly alter your results, basing them on your location and prior search history, so sign out of your account prior to searching your name for true results of what others see. If available, use a different IP setting or a anonymous browser to get the best results available. The person searching you won’t have this, so make sure you sign out before searching.

When you start the search for yourself online, make sure and use the name people are going to be searching for you with. This also brings up the important point of consistency: when you use your name online, a resume or anywhere else for that matter, be sure that it is the same name and make that it’s the one that you want to rank for.

What Are You Ranking For?

Once you see your results you need to figure out which category you’re actually in, so decide which of these categories represents your best first page results when you are “Googled”. Remember to concentrate your efforts on the first page so you can reach the majority of search engine users. 93% of searchers never go past the first page, which is why you want to concentrate all your efforts on knocking off any negative results listed there.

In today’s world it is disturbingly easy to have your reputation attacked by posts on free forums, review sites or social networks. Google has a tendency to lean towards negativity when providing search results, remember that when you start making enemies or crazy posts. Keep in mind it takes only one comment, tagged photo or blog post from an angry ex, former employee or competitor. Also make every attempt to not misuse your name or categorize yourself irrelevantly. If you work in the hotel industry, there is no reason in the world to start ranking as a pet groomer. Some online marketing agencies who promote instant results tend to list you under any available keyword you may be able to dominate but has no association with who you really are.

You always want positive results backed by well-branded content about you and your life.

If your search results provide multiple people with your name, it may prevent the person searching for you from finding relevant information about you.  In many cases this is not an issue, I myself have a doppelganger in the world that I have actually contacted. This other person is not in my industry, town or state but still comes up when my name is searched. Luckily they aren’t criminals, but this may not be the case when you research your own name even if your name is a common one.

See the Problem and Plan Your Strategy

Once you determine where you actually stand online, it’s time to be proactive and start improving search results related to you. Your goal is to flood the first page of every search engine available with as many positive and relevant results as possible. Depending on your web presence, you can figure out how much work you need to do and then plan accordingly.

Build a Presence:

The first thing you need to do is build an online presence for Google and other search engines to find and actually index. Without positive content, there is no way for you to show up on the first page. You can begin this process by submitting a bio to known social networks like Facebook, LinkedIn, Brandyourself and other sites which Google typically uses to base results on.

Burying the Negative B.S 

Maybe there’s something negative a client, former friend, competitor or bored idiot posted about you, so concentrate on starting a relevant blog to confront the issue and tear it apart. By this I mean you specifically plan for content release, article publishing and interaction so that your presence grows online and establishes you in the desired categorical. Once you start feeding Google, Yahoo, Bing or other search engines good content which combats the negative result, the issue will begin to slowly crawl down the first page and eventually disappear all together from your results. If you don’t already own your own domain (, now is the time to concentrate your efforts on acquiring it. With a personal blog, website or social profile you can begin working in the content and material you would prefer the Internet knows you for.

Depending how competitive your name is, you could start seeing results on the first page of Google after only a week or two. Remember, social media may seem all fun and games, but these profiles are essential for the foundation of your online presence. Share only appropriate subject matter publicly, stay away from long rants or insane diatribes that will later be indexed and turn up under your name. Remember to stay on point when it comes to self advertising and if you are going to go off the deep end on any subject, you may want to consider a nickname profile to do it under.

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Third of businesses still don’t have a social strategy

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Outsourcing Your Online Advertising.

As a business you need advertising to grow your sales. The main problem with this is that it’s so expensive to advertise and get the exposure you need online. There are ways you can reduce your advertising budget and save money. You can outsource your advertising to low-cost providers.


One site you should consider for your advertising is Fiverr. This is a low-cost site where you pay a provider $5 to advertise your business for you. This might seem like a small amount and not worth it but the providers on the site are quite good. You can also buy additional services for more money if you want more than a token advertising campaign. Fiverr is a great place to start outsourcing your advertising because the service is low cost and for the most part you get a good return on your investment. You may have to try several providers until you can find one that works for your advertising needs.


There are other ways you can get low-cost advertising. You should look at freelance sites such as eLance. This site will cost you more than Fiverr but at the same time your costs are going to be quite low. There are many advertising professionals on freelance sites such as eLance and they are reading to start an advertising campaign for you now. These services also allow you to sort through freelancers by skills so you can find an advertiser that has the skills you’re looking for before hiring them. This is a sort of quality control for you the buyer. On these sites the money is exchange once you’re satisfied with the end result.

Why Outsource?

You want to outsource your advertising because it can save you a lot of time with a tedious task. By outsourcing this frees up your business to perform other tasks that your business needs done. If you don’t have enough employees to perform tasks this can slow down your business. If you’re a new business you probably don’t have the funds to hire a bunch of people at regular wage. If you outsource you can hire qualified people for low cost for your next advertising campaign.

If you outsource you can save your business a lot of money and this is important if you have a fixed budget for your business. While sites like Fiverr give you basic results there are other sites like eLance that will put you in contact with seasoned advertising professionals. A site liker Fiverr can be a trial run for you or a solution for your business if your funds are minimal.

Outsource Your Advertising Now

It make sense to outsource your advertising to sites such as Fiver or eLance. This can save you a lot of money and when your business is new or doesn’t have the capital for advertising. These low-cost solutions are ideal until your business is large enough to have more robust advertising campaigns.

Unsafe Black Hat SEO Techniques for Advertising

You don’t always have to play by the rules set by Google to get traffic, but be prepared when these techniques work against you or bring on a penalty. Search engines keep changing and you have to change with them, just do it with actual work as opposed to tricks and gimmicks.

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Jennifer Yaniz Chicago Internet Marketing. My name is Jennifer Yaniz – I own and operate, a Chicago SEO and PPC consulting agency. Contact me for a consultation at or give …

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