10 Initial SEO suggestions to keep in mind | Steven Yaniz- The …


When you begin your own search engine optimization it can prove overwhelming and daunting at times. Running your business, chasing new clients and doing all you can to remain relevant in your current market; forgetting to …

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Jennifer Yaniz Internet Marketing Consultant


Search Engine Marketing, Pay Per Click and Social Media Tips

Source: chicagointernetmarketingservices.wordpress.com

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I Love Blogging, You can Too


The world of blogging has gone from the strange and unindexed to becoming a requirement for businesses looking to establish their foothold online. From celebrity blogs, movies or educational blogs to politics, everyone is stepping up and sharing their voice on every topic you could think of.

As a blogger, the rush for me comes from sharing my ideas with newcomers to the Internet Marketing world and increasing my audience’s feedback. I try to engage and add new content weekly, so I can hopefully keep readers constantly awaiting next post.

A Blog of Your Own

Set up your blog on a free hosting site, with free templates and a built-in blog network; keep in mind audiences will be easier to find and keep on networks like these. If you’re blogging for a business stay focused on your brand as the main topic, but don’t be overbearing Personal blogs can range from the simplest of topics to politics and celebrity gossip.

Building an Audience

The hardest part about blogging is finding readers who are interested in your posts and interactive with your site. Every blogger wants their blog to go viral and become the next epic thing online, so find other blogs interesting similar to yours to interact and promote yourself with. Leave honest comments, be an informed contributor to and on occasion leave your website’s link. Again, you want to stay on point with your comments and not become a spammer who relentlessly pitches his site. You can also pay for blog advertising, list your blog on different directories and tie in to social media pages to share your posts.

Updates

Aim for weekly updates of your blog, every few days or daily if you can. It’s always better to have an active blog, which shows your visitors that you care about their comments. When it comes to your product or service adding content to your blog constantly, with explanations or testimonials is always beneficial; remember you need fresh content to keep Google happy and people coming back for more.

Answer Comments

If someone takes the time to leave a comment on your blog then answer the comment and engage your reader, an active blog is a happy blog and responses show you care what people are saying on your posts. Best of all this will bring back blog visitors, people who may end up following you and vicariously promoting your product. Blogging is all about interaction so make your visitors feel welcome.

Write the best you can on your blog and make every attempt to provide the best quality possible. Forget the PLR articles, spam articles, presell pages and other nonsense; regardless what it sounds like sometimes you just need to write. Doing nothing does nothing for your blog; instead talk to other bloggers who write for similar pages and work out and exchange of guest spots.

Keep articles fresh but remember to keep close to your sites’ theme, you can deviate on occasion but wandering too far off point may see you lose subscribers. Quality is what will get you the visitors and also allow you to rank higher on the search engines. You should try and be seen as an expert in your field so create the best content you possibly can and remember that everybody is a critic.

Don’t Quit! Blogging can be fun and profitable, you can promote your brand or your band, the team you love or the kids you coach; approach it in the right and you too can be successful.

Remember your goal is to blog and convey a message, whether this message makes you money, increases your publicity or flat out exposes your raw nerves; success is only achieved by continuing to blog beyond your limits!

Jennifer Yaniz

Chicago Internet Marketing

http://www.jenniferyaniz.com

There’s more to advertising than content, Shakespeare. | Jennifer Yaniz


 
I AM AN INTERNET MARKETING VALKYRIE, HERE TO HELP YOUR COMPANY SURVIVE THE BATTLE!
Wіth ѕо muсh fосuѕ оn соntеnt mаrkеtіng, ѕосіаl nеtwоrkіng аnd blоg роѕtѕ, іt аlmоѕt ѕееmѕ thаt Pау Pеr…

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Best Part About Facebook Advertising


The best part about Facebook Advertising is that it’s easy to set up and monitor, here’s how:

Know why you’re doing it.

Because “your biggest competitor is doing it” is not an answer. Whether its increasing website traffic, driving ratings, adding VIP members, generating brand awareness in the market or improving social engagement, you should have a concrete goal in mind for what you’re trying to achieve.

Define your KPIs.

A KPI (key performance indicator) is how you will define the success of your campaign. Sometimes KPIs are obvious (for example, if your goal is to increase Facebook likes then your KPI is the number of likes your page receives during the campaign), but sometimes they aren’t so cut and dry. It’s important that your whole team be on the same page in the early planning stages so your expectations are clear and you know what “successful campaign” really means.

Make sure Facebook is the best choice.

Facebook is often the first social advertising platform used, but it’s not the only digital advertising option out there. Once you’ve defined your goals and KPIs, you can consider other platforms before settling on Facebook. For example, if your goal is to drive traffic to website content you could consider a content distribution advertising platform like Taboola or Outbrain. If your goal is to generate brand awareness in the market, you could consider a geo-targeted display ad campaign.

Determine your budget.

Advertising doesn’t come free. (Just ask your Sales department! 

Set goals.

No, really. Goals ALWAYS make you work harder. Whether you say them aloud or keep them in your head, give yourself reasonable benchmarks to strive for. Personally, I prefer post-it notes on my desk so I have visual accountability reminders.

Do your homework.

Spend some time scrolling through your own newsfeed and notice the ads you’re being served. Which ones seem effective?

Develop your creative.

You’ll need to develop different copy for the newsfeed and the right column because the character count is different, and you’ll need multiple versions for each. Think about your call to action. What do you want the user to do?  And don’t slack off when it comes to the images! An attention-grabbing visual for your ad can make or break it.

Define your audience.

Part of this is easy; you already have your target demographic defined. But depending on your goals you may be targeting people who already like your page or people who don’t. Additionally, you may want to target people who like your competitors’ Facebook pages or who have specific interests relevant to this campaign. If you’re targeting more than one demographic, set up two different Ad Sets in Facebook Ads with the same creative but with a different audience. You’ll be able to measure how well your campaign is converting with each.

Sleep on it.

No matter how good of a job you do, you can always improve when you leave it and come back to it. If you’re on a deadline and you can’t sleep on it, walk away from it for thirty minutes and review it with a clear head. Or ask a friend of co-worker with social advertising experience to take a look with fresh eyes.

Pull the trigger.

Input your ad copy and visuals with the audience targeting you’ve defined. Start with multiple ads in each Ad Set. Just like everything else in marketing, A/B testing is key.

Walk away for half a day. While it can be really exciting to watch your campaign when it’s first launched, it can also be frustrating as it takes time to achieve results. Plus, you don’t want to make any rash changes to your campaign before you can really tell if it’s working.

Babysit.

Even if your campaign is performing well, don’t forget that the Internet is the Wild, Wild West and things can change quickly. Check your campaign twice a day and make optimizations to your ads and audience targeting until you reach the goals you’ve set.

Remember my golden rule.

“You can always do better.” Keep optimizing your campaign until you plateau. For example, if you’re trying to drive entries to a contest or sweepstakes, keep adding variations of copy and images to lower your cost per acquisition until the cost plateaus no matter what you try. While I use this mantra to push myself into milking advertising campaigns for everything I can get, it’s a great rule to live by in all of your professional endeavors.

10 Tools to Create Beautiful Infographics and Visualize Data – noupe


They used to say content is king. But what really makes up content? Gone are the days when “content” meant purely text. Today, if you want to engage and enchant your customers, your content must have some visual cues. The human brain processes visual information much quicker than text. And with web 2.0 visuals like infographics, you can convey complex, boring data in a meaningful manner. Although infographics make things simpler, it can be time-consuming to create them. Here is a list of my top 10 tools to create your own beautiful infographics and more visual content (no Photoshop required!).

Source: www.noupe.com

Everything I do nowadays id infographic inclusive, which I can easily share on social media for a client and get great results!

Thanks for the info

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Jennifer Yaniz Says it’s been a beautiful life | Steven Yaniz- The …


4 out of 5 humorless idiots hate me (by Steven Yaniz)

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