I Love Blogging, You can Too

The world of blogging has gone from the strange and unindexed to becoming a requirement for businesses looking to establish their foothold online. From celebrity blogs, movies or educational blogs to politics, everyone is stepping up and sharing their voice on every topic you could think of.

As a blogger, the rush for me comes from sharing my ideas with newcomers to the Internet Marketing world and increasing my audience’s feedback. I try to engage and add new content weekly, so I can hopefully keep readers constantly awaiting next post.

A Blog of Your Own

Set up your blog on a free hosting site, with free templates and a built-in blog network; keep in mind audiences will be easier to find and keep on networks like these. If you’re blogging for a business stay focused on your brand as the main topic, but don’t be overbearing Personal blogs can range from the simplest of topics to politics and celebrity gossip.

Building an Audience

The hardest part about blogging is finding readers who are interested in your posts and interactive with your site. Every blogger wants their blog to go viral and become the next epic thing online, so find other blogs interesting similar to yours to interact and promote yourself with. Leave honest comments, be an informed contributor to and on occasion leave your website’s link. Again, you want to stay on point with your comments and not become a spammer who relentlessly pitches his site. You can also pay for blog advertising, list your blog on different directories and tie in to social media pages to share your posts.


Aim for weekly updates of your blog, every few days or daily if you can. It’s always better to have an active blog, which shows your visitors that you care about their comments. When it comes to your product or service adding content to your blog constantly, with explanations or testimonials is always beneficial; remember you need fresh content to keep Google happy and people coming back for more.

Answer Comments

If someone takes the time to leave a comment on your blog then answer the comment and engage your reader, an active blog is a happy blog and responses show you care what people are saying on your posts. Best of all this will bring back blog visitors, people who may end up following you and vicariously promoting your product. Blogging is all about interaction so make your visitors feel welcome.

Write the best you can on your blog and make every attempt to provide the best quality possible. Forget the PLR articles, spam articles, presell pages and other nonsense; regardless what it sounds like sometimes you just need to write. Doing nothing does nothing for your blog; instead talk to other bloggers who write for similar pages and work out and exchange of guest spots.

Keep articles fresh but remember to keep close to your sites’ theme, you can deviate on occasion but wandering too far off point may see you lose subscribers. Quality is what will get you the visitors and also allow you to rank higher on the search engines. You should try and be seen as an expert in your field so create the best content you possibly can and remember that everybody is a critic.

Don’t Quit! Blogging can be fun and profitable, you can promote your brand or your band, the team you love or the kids you coach; approach it in the right and you too can be successful.

Remember your goal is to blog and convey a message, whether this message makes you money, increases your publicity or flat out exposes your raw nerves; success is only achieved by continuing to blog beyond your limits!

Jennifer Yaniz

Chicago Internet Marketing


SEO Questions – Why Do I See Different Google Results Than My Clients?

by: Rob Sullivan

Having been in this industry for as long as I have, I often forget some of the basics. Well, it’s not that I forget, it’s just that I assume that everyone else in the industry has the same knowledge level as I do.

So when I get a “newbie” asking a question like “Why are my Google results different than my clients” I have to take a step back and realize that we aren’t all equal.

Therefore in this article I’m going to answer this one seemingly simple question. While it may be simple to those of us “in the know” this isn’t always the case with others.

One of the scariest things you can do as a new SEO is talk to a client. That’s because you are always worried that they are going to ask you a question that’s over your head. And while you can fake your way through some questions when you are new, there are some that just stump you.

Of course even the greenest of most SEO’s usually know more then their clients so you don’t often have to fake an answer. Of course I would never advocate faking it. When I don’t know, I’ve found the best thing you can say is “I don’t know, let me find out and I’ll get back to you.”

And that’s just what happened the other day. A new person came to me and said “I had a client who saw different Google results than I did, and I didn’t know what to tell them.”

So let me give you the answer I gave him.

Google, like all the other engines, is comprised of literally tens of thousands of servers. Each server is part of a larger cluster of computers. Each cluster forms part of a datacenter. Each datacenter then acts as an independent branch of Google.

These datacenters are found all over the US. For the longest time Google only had about 13 data centers that served all the results to the world. Now the number is estimated at around 80.

While some of these data centers are used for pre-testing results (for example, testing a new algorithm out before moving it to the main data centers) most are used just to deal with the load that Google receives every day.

These data centers are dispersed throughout the US in geographically specific areas. They have done this so that queries are served to the data center nearest to the user.

For example, while there are a large number of data centers on the eastern coast, a person searching from San Francisco will likely be served their search results from a data center near them, such as an Oregon or California data center.

It is because of the differences in these data centers that someone searching in New York will see different results than someone in Los Angeles.

It is reasonable to think that each data center acts somewhat independently of the others. That means that their update schedules are different as are their crawling schedules. One can even assume that the algorithm changes which affect the index happen at different times as well.

This accounts for why there are differences in search results. Because of Google’s perpetually updating index, the results you see near you may be similar to results in other data centers but ultimately different.

This could be due to how the crawlers retrieve sites – a crawler may find a site closer to it more easily and therefore add it to the index sooner than a geographically far away crawler would find the same site.

For example, a site in Vancouver, Canada may appear in the California data center days before the eastern data centers. Because this site would be added to the west data center sooner, it will have an impact on the search results returned sooner.

Consider it like the ripples you see in the water when you drop a rock into a pond. If you drop just one rock, you see the ripples move out from where you dropped it. However, if you drop 2 rocks close to each other and at slightly different times you see how the ripples interact with each other when they meet.

The index changes reflect this type of interaction. One site can have a subtle but noticeable effect on the index. Yet the effects aren’t noticed across all data centers at the same time. We can also see the changes in the index grow over time, so that one Vancouver site’s effect grows over time, but the effect is different across the data centers because changes happening with other sites also have an impact.

As you can see, this is why you will see different results across the data centers. It’s not necessarily because of one single event. Like SEO itself, it’s a culmination of smaller events which cause the noticeable differences.

May I introduce Online Advertising, The Ficklest Bitch on the Net.

When I started working in the Online Advertising industry, I felt beyond lost and confused; I was terrified. College was awesome in showing me code, design, programming and advertising but actually becoming responsible of someone’s business plans and cash was indeed something to shake in my boots about. Once I got going and had a few months under my belt I felt exactly the same, but I also knew I couldn’t quit; there was no going back!

I know y’all are scared when you look at the big boys betting against you online and the only thing I can truly tell you is instead of wasting energy on fear, use it on advertising research, competitor analysis and search engine optimization for your website.

You can use the following as a short “How to for dummies” quick tips and advice for your initiation into the world of online advertising.

Let me introduce you to your nightmare.

Onlіnе аdvеrtіѕіng іѕ a wау оf аdvеrtіѕіng аn іtеm оn thе wеb, utіlіzіng numеrоuѕ wеb funсtіоnѕ and reaching an extensive market audience. Cоmраnіеѕ асrоѕѕ thе glоbе аrе exploring more dіgіtаl options everyday, from smarter phones and other portable devices to interactive television and enhanced video promotions. Onlіnе еndоrѕіng оr аdvеrtіѕіng рrоvіdеѕ аny brаnd a nеw орроrtunіtу оf соnvеуіng their mеѕѕаgе tо broader demographics.

Thе mаіn аdvаntаgе оf іntеrnеt аdvеrtіѕіng оvеr trаdіtіоnаl оfflіnе аdvеrtіѕіng іѕ thе fіnаnсіаl; thе еxреnѕе іnvоlvеd іn іntеrnеt аdvеrtіѕіng іѕ muсh lоwer соmраrеd wіth thе trаdіtіоnаl methods and reaches its audience immediately. Onlіnе аdvеrtіѕіng аlѕо hеlрѕ уоu tо еаѕіlу dіѕрlау thе аdѕ tо a tаrgеtеd аnd rеlеvаnt аudіеnсеѕ, whеrе аѕ іn with trаdіtіоnаl wауѕ tаrgеtеd аdvеrtіѕіng has many more obstacles.

Advеrtіѕіng оn thе іntеrnеt dоеѕn’t hаvе реrіоd rеѕtrісtіоnѕ аnd іѕ ѕееn 24/7 thrоughоut thе wоrld. Onlіnе аdvеrtіѕіng dесrеаѕеѕ thе асtuаl dеаl рrісе аѕ wеll аѕ рlауѕ а rоlе іn thе асtuаl rеvеnuе frоm thе оrgаnіzаtіоn. Mоѕt оf thе оnlіnе аd рlаtfоrmѕ еnаblе уоu tо еdіt уоur аdvеrtіѕеmеnt соntеnt аnd уоu саn mоdіfу уоur аdvеrtіѕеmеnt аt аnу роіnt оf tіmе. Thіѕ flеxіbіlіtу іѕ оnе оf thе mајоr fасtоr thаt hеlрѕ іntеrnеt аdvеrtіѕіng ѕtаnd араrt frоm thе rеѕt.

‘Pау- реr- сlісk’ аdvеrtіѕіng іѕ аn еxtrеmеlу есоnоmісаl mеthоd оf оbtаіnіng rеlеvаnt сlісkѕ аnd trаffіс tо уоur ѕіtе. PPC provides thе flеxіbіlіtу tо рау оnlу when someone сlісkѕ оn уоur аdѕ аnd thіѕ іѕ аn аddеd аdvаntаgе since you avoid unnесеѕѕаrу ѕреndіng оn уоur оvеrаll budgеt. Smаllеr buѕіnеѕѕеѕ сlаіm thаt іntеrnеt аdvеrtіѕіng рrоvіdеѕ орtіmum рublісіtу fоr аnу mіnіmum рrісе.

Onlіnе рrоmоtіоn providea an іmmеdіаtе rеасtіоn, whісh mаkеѕ іt luсrаtіvе tо bоth сuѕtоmеr аnd vеndоr. Bаnnеr аdѕ аrе іlluѕtrаtеd wіth рісtоrіаl аdѕ аnd thеrеfоrе аrе gеnеrаllу ѕееn uроn аѕ а mеаnѕ оf gеttіng hіghеr vіѕіtоrѕ tо thе wеbѕіtеѕ аѕ wеll аѕ рrоvіdе а wеbѕіtе lіnk tо thе асtuаl mаrkеtеrѕ wеbѕіtе. Thе соѕt dіffеrѕ bаѕеd оn thе quаntіtу оf аdѕ рrоvеn.

It іѕ definitely tіmе thаt you uѕе thе аdvаntаgеѕ оf оnlіnе аdvеrtіѕіng аnd increase yоur buѕіnеѕѕ while ѕреndіng lеѕѕ. Don’t jump the gun and start sinking all kinds of money into services, paid advertising, garaunteed placement or any other gimmick. Take your time, Online Advertising is a labor of love and it is a Fickle Bitch.

Jennifer Yaniz: SEO Tips for Newbies

Business owners understand that competitor analysis can be effective in providing you guidance and ideas. You can start by realizing that you don’t need a carbon copy of a competitor’s tactics, you just need information that benefits you and focus efforts on that. 

What are they saying about you online

If you find something negative being said about your website, DO NOT FEED THE COMMENT! Instead remain calm, keep a cool head and provide captivating content to Google, fight without fighting and continue making money with positivity.  

A great way to keep tabs on the negative comments without having to spend tons of money is through Google Alerts. You can simply type in the keywords you are targeting, and Google will send you an email every time that term or phrase is seen online.

Google PPC

You can learn about the competition’s Paid Search Strategies by studying their paid search activities, as this may often provide key insights into their SEO strategies. Get onto Google and Bing to research the keywords best used to target your audience.

Google Page Rankings

PageRank isn’t a reliable indication of how well a website is doing, it’s about how Google sees your site. Google algorithms are strange alien writings, tons of backlinks and easy navigation or unique optimized content and social networking may or may not help you conquer the Internet. Consider the Internet to be an utterly needy girlfriend with a sick puppy, looking for attention and a few remarks to keep her happy. You will want to do some optimization work to catch up in PageRank to your competitor and first page rankings will always make a difference in sales, just don’t get obsessed with it.

Backlinks and Forum Posts

You can use tools to confirm your competitor’s backlinks and follow them up by creating your own when able. Checking your competitors’ backlinks and using those same backlinks yourself may help you to climb up page rankings and gain a better share of customers. Whether the backlinks are natural or earned through guest posting or press releases they are all somewhat important to Google’s interpretation of your website.

 Facebook, Flickr and Tweet your privacy away

Using Facebook you can also check the competition’s page out for some clever ideas to build your own. Social media and social networks have become a giant feeder to Google’s decision making when it comes to your website, so work on the number of followers, your content and social interactions; perhaps you may see changes in your traffic. Everything you post may remain online forever, so be aware of what you like and comment on or lose face with clients.

Remember, tomorrow the fight continues…

Keyword research, budget monitoring and content writing will require your time and attention, competitors will continually adjust their approach and update their campaigns to improve results and lower cost. You can choose to do the same or hire someone to do it for you; either way expect changes to constantly occur.

SEO, PPC and Social Media are not for the weak at heart and definitely not something where you can apply the “set it and forget it” concept. You will enjoy long nights of yelling at your Google account about extra spending or ad issues constanty.

 Jennifer Yaniz

Chicago Internet Marketing

Quick info on a No Topic week…

I am currently the Online Marketing Manager for, Website Magazine, Deals.com, Emergency24 & 7Search.com; a pay per click search engine advertising network. I work and live in the Chicago area and have over 8 years of internet marketing experience. My specialties include search engine optimization (SEO), pay per click advertising (PPC) and online marketing strategy.

I know that when you start blogging everything you write sounds stupid, you doubt every word you add to the screen and constantly use the delete button. Keep the faith my fellow blogger and push yourself to perfection and accept failures. Remember for every Indiana Jones there was a Howard the Duck.

Need a website NOW

Using any of the websites listed here you can generate a functional temporary or permanent website to begin blogging on, garner Google’s attention and create social media buzz. These websites can all be used as both free website builders or paid website builders:

Webs.com Website Builder Available both paid and free with easy to use and launch design tools. Some advanced SEO tools or use of custom domain may require subscription but remain cheaper than using a designer right out the gate.

Yola Site! With Free, Bronze, Silver and Gold packages for service, Yola provides anyone the ability to build a page, provides all sorts of different designs and options. Bundles are available for advertising and design, the sites are easy to deal with and incredibly easy to use.

Weebly Not the best nor a personal favorite due to a tracking glitch which will at times appear as a malware issue, Weebly does provide the option to use your own domain purchased through them or previously. A great tool for small sites without tons of content or site associated blogs. Either way it still provides an awesome tool for a great price; FREE!

JimDo More of an Ecommerce website builder JimDo offers you the capability of easily adding a paypal payment option to the website templates they provide. Not high ranking and possibly on the weaker side of website builders, JimDo is not to be disregarded with over 500mb of free space, custom layouts, business oriented templates and a plethora of other free or cheap tools.

BraveSite This Site Builder is among the easiest site builders on the web! Good for Noobs and Veterans, plenty of templates to choose from, sitemap creators and even an HTML editor. All this and free can’t steer you wrong. Paid services and domain purchases are available as well.

WebNode Personal or business website templates and editors available, along with paid SEO services and Domain sales.

Just remember, Don’t Quit! Blogging can be fun and profitable, you can promote your brand or your band, the team you love or the kids you coach; approach it in the right and you too can be successful.

Remember your goal is to blog and convey a message, whether this message makes you money, increases your publicity or flat out exposes your raw nerves; success is only achieved by continuing to blog beyond your limits!

I sincerely hope to help you continue writing with tips to get you started, methods to advertise and assisting you to develop a great blog.