The world of blogging has gone from the strange and unindexed to becoming a requirement for businesses looking to establish their foothold online. From celebrity blogs, movies or educational blogs to politics, everyone is stepping up and sharing their voice on every topic you could think of.
As a blogger, the rush for me comes from sharing my ideas with newcomers to the Internet Marketing world and increasing my audience’s feedback. I try to engage and add new content weekly, so I can hopefully keep readers constantly awaiting next post.
A Blog of Your Own
Set up your blog on a free hosting site, with free templates and a built-in blog network; keep in mind audiences will be easier to find and keep on networks like these. If you’re blogging for a business stay focused on your brand as the main topic, but don’t be overbearing Personal blogs can range from the simplest of topics to politics and celebrity gossip.
Building an Audience
The hardest part about blogging is finding readers who are interested in your posts and interactive with your site. Every blogger wants their blog to go viral and become the next epic thing online, so find other blogs interesting similar to yours to interact and promote yourself with. Leave honest comments, be an informed contributor to and on occasion leave your website’s link. Again, you want to stay on point with your comments and not become a spammer who relentlessly pitches his site. You can also pay for blog advertising, list your blog on different directories and tie in to social media pages to share your posts.
Aim for weekly updates of your blog, every few days or daily if you can. It’s always better to have an active blog, which shows your visitors that you care about their comments. When it comes to your product or service adding content to your blog constantly, with explanations or testimonials is always beneficial; remember you need fresh content to keep Google happy and people coming back for more.
If someone takes the time to leave a comment on your blog then answer the comment and engage your reader, an active blog is a happy blog and responses show you care what people are saying on your posts. Best of all this will bring back blog visitors, people who may end up following you and vicariously promoting your product. Blogging is all about interaction so make your visitors feel welcome.
Write the best you can on your blog and make every attempt to provide the best quality possible. Forget the PLR articles, spam articles, presell pages and other nonsense; regardless what it sounds like sometimes you just need to write. Doing nothing does nothing for your blog; instead talk to other bloggers who write for similar pages and work out and exchange of guest spots.
Keep articles fresh but remember to keep close to your sites’ theme, you can deviate on occasion but wandering too far off point may see you lose subscribers. Quality is what will get you the visitors and also allow you to rank higher on the search engines. You should try and be seen as an expert in your field so create the best content you possibly can and remember that everybody is a critic.
Don’t Quit! Blogging can be fun and profitable, you can promote your brand or your band, the team you love or the kids you coach; approach it in the right and you too can be successful.
Remember your goal is to blog and convey a message, whether this message makes you money, increases your publicity or flat out exposes your raw nerves; success is only achieved by continuing to blog beyond your limits!
Chicago Internet Marketing