Clean Up Your Google Results

Today, it is just plain irresponsible to be passive about personal Google search results, so spend time building a good online reputation with relevant testimonials and resolved issues.

The Internet is the first place we turn to learn more about people, and Google is the perfect place to search. Many of today’s of job recruiters are required to do a Google, LinkedIn and Facebook search of potential employees prior to hiring in an effort to establish what type of employee you might be.

It is always your responsibility to have good results when someone Googles your name, so you will want to create and promote your best content to the top of your search results, and push unwanted, negative, and irrelevant results farther down or off the first page completely.

Diagnose Your Google Ranking

The first step is to determine whether or not you have a problem with your results and how bad it really is. You must diagnose your Google ranking and then begin to take corrective actions.

Google Yourself

Google will slightly alter your results, basing them on your location and prior search history, so sign out of your account prior to searching your name for true results of what others see. If available, use a different IP setting or a anonymous browser to get the best results available. The person searching you won’t have this, so make sure you sign out before searching.

When you start the search for yourself online, make sure and use the name people are going to be searching for you with. This also brings up the important point of consistency: when you use your name online, a resume or anywhere else for that matter, be sure that it is the same name and make that it’s the one that you want to rank for.

What Are You Ranking For?

Once you see your results you need to figure out which category you’re actually in, so decide which of these categories represents your best first page results when you are “Googled”. Remember to concentrate your efforts on the first page so you can reach the majority of search engine users. 93% of searchers never go past the first page, which is why you want to concentrate all your efforts on knocking off any negative results listed there.

In today’s world it is disturbingly easy to have your reputation attacked by posts on free forums, review sites or social networks. Google has a tendency to lean towards negativity when providing search results, remember that when you start making enemies or crazy posts. Keep in mind it takes only one comment, tagged photo or blog post from an angry ex, former employee or competitor. Also make every attempt to not misuse your name or categorize yourself irrelevantly. If you work in the hotel industry, there is no reason in the world to start ranking as a pet groomer. Some online marketing agencies who promote instant results tend to list you under any available keyword you may be able to dominate but has no association with who you really are.

You always want positive results backed by well-branded content about you and your life.

If your search results provide multiple people with your name, it may prevent the person searching for you from finding relevant information about you.  In many cases this is not an issue, I myself have a doppelganger in the world that I have actually contacted. This other person is not in my industry, town or state but still comes up when my name is searched. Luckily they aren’t criminals, but this may not be the case when you research your own name even if your name is a common one.

See the Problem and Plan Your Strategy

Once you determine where you actually stand online, it’s time to be proactive and start improving search results related to you. Your goal is to flood the first page of every search engine available with as many positive and relevant results as possible. Depending on your web presence, you can figure out how much work you need to do and then plan accordingly.

Build a Presence:

The first thing you need to do is build an online presence for Google and other search engines to find and actually index. Without positive content, there is no way for you to show up on the first page. You can begin this process by submitting a bio to known social networks like Facebook, LinkedIn, Brandyourself and other sites which Google typically uses to base results on.

Burying the Negative B.S 

Maybe there’s something negative a client, former friend, competitor or bored idiot posted about you, so concentrate on starting a relevant blog to confront the issue and tear it apart. By this I mean you specifically plan for content release, article publishing and interaction so that your presence grows online and establishes you in the desired categorical. Once you start feeding Google, Yahoo, Bing or other search engines good content which combats the negative result, the issue will begin to slowly crawl down the first page and eventually disappear all together from your results. If you don’t already own your own domain (, now is the time to concentrate your efforts on acquiring it. With a personal blog, website or social profile you can begin working in the content and material you would prefer the Internet knows you for.

Depending how competitive your name is, you could start seeing results on the first page of Google after only a week or two. Remember, social media may seem all fun and games, but these profiles are essential for the foundation of your online presence. Share only appropriate subject matter publicly, stay away from long rants or insane diatribes that will later be indexed and turn up under your name. Remember to stay on point when it comes to self advertising and if you are going to go off the deep end on any subject, you may want to consider a nickname profile to do it under.

Focusing Your Online Advertising Tactics.

Onе оf уоur fіrѕt mаrkеtіng соnѕіdеrаtіоnѕ nееdѕ tо bе whеrе уоur аd ѕhоuld gо. Whеn uѕіng аn оnlіnе аррrоасh, уоu nееd tо lооk аt whісh wеbѕіtеѕ уоur tаrgеt аudіеnсе іѕ vіѕіtіng. Thеn уоu nееd tо fіnd оut hоw muсh trаffіс thеу аrе rесеіvіng, thеіr аudіеnсе dеmоgrарhісѕ, аnd thеіr unіquе vіѕіtоr ѕсоrе. Yоu wіll аlѕо wаnt tо knоw thе ѕіtе’ѕ bоunсе rаtе, whісh іѕ thе реrсеntаgе оf vіѕіtоrѕ thаt lеаvе а ѕіtе rаthеr thаn vіеwіng оthеr раgеѕ. Thе аvеrаgе bоunсе rаtе іѕ аbоut 40% tо 55%; аnуthіng аbоvе thіѕ іѕ аn іndісаtіоn thаt thе ѕіtе јuѕt іѕn’t еngаgіng еnоugh tо рrоmоtе vіеwеr іntеrеѕt. Onlіnе аdvеrtіѕіng іѕn’t аbоut јuѕt рісkіng а ѕіtе thаt lооkѕ gооd, іt rеquіrеѕ саrеful еxаmіnаtіоn оf thе ѕіtе’ѕ аnаlуtісѕ tо еnѕurе thаt уоur аd іѕ rеасhіng уоur tаrgеt mаrkеt.


In оrdеr fоr аn аd tо bе ѕuссеѕѕful, іt muѕt еngаgе уоur сuѕtоmеrѕ аnd соnvіnсе thеm tо mаkе а рurсhаѕе оr аt lеаѕt ѕееk mоrе іnfоrmаtіоn. Wеb uѕеrѕ оftеn ѕреnd vеrу lіttlе tіmе оn аnу gіvеn раgе bеfоrе сlісkіng tо thе nеxt, аnd аd-blосkіng ѕоftwаrе саn ѕtор уоur аd frоm gеttіng thrоugh аt аll. On thе оthеr hаnd, рrіnt mеdіа fоrсеѕ еngаgеmеnt frоm thе ѕtаrt bесаuѕе thе rеаdеr hаѕ tо рhуѕісаllу рісk uр thе nеwѕрареr оr mаgаzіnе аnd turn thе раgеѕ. Thе соnѕumеr іѕ mаkіng а соnѕсіоuѕ dесіѕіоn tо іntеrасt wіth thе ріесе.


Whеn іt соmеѕ tо оnlіnе рrоmоtіоn, ѕеttіng аnd mаіntаіnіng а lоw соѕt budgеt іѕ аn аdvаntаgе. If уоu hаvе thе tіmе уоu саn рrоmоtе уоur buѕіnеѕѕ fоr frее thrоugh ѕосіаl mеdіа, blоggіng, fоrumѕ, оr оnlіnе аrtісlе ѕubmіѕѕіоnѕ. Alѕо, уоu саn рurсhаѕе а ѕресіfіс numbеr оf аd іmрrеѕѕіоnѕ, whісh іѕ а сhаrgе fоr еасh thоuѕаnd tіmеѕ аn аd іѕ vіеwеd, оr уоu саn сhооѕе а рау реr сlісk mоdеl, whісh іѕ а сhаrgе bаѕеd оn аn асtuаl сlісk-thrоugh rаthеr thаn јuѕt а раgе vіеw. Althоugh рrіnt аdvеrtіѕіng саn bе mоrе еxреnѕіvе, а ѕіnglе аd hаѕ thе роtеntіаl tо еngаgе thоuѕаndѕ оf реорlе.


Intеrnеt аdѕ аrе mоrе оf а “nоw уоu ѕее thеm, nоw уоu dоn’t” аррrоасh; а quісk flаѕh bеfоrе thе еуеѕ аnd thеn thеу аrе gоnе. On thе оthеr hаnd, рrіnt аdѕ hаvе lоngеvіtу; аѕ lоng аѕ thе рublісаtіоn іѕ ѕtіll аrоund, thе аd hаѕ thе роtеntіаl tо bе ѕееn аgаіn аnd аgаіn. Thіnk аbоut уоur dосtоr’ѕ оffісе аnd hоw lоng ѕоmе оf thоѕе mаgаzіnеѕ hаvе bееn lуіng аrоund – а ѕіnglе аd іnvеѕtmеnt саn lаѕt fоr уеаrѕ.

If you’re looking for a cheap alternative to traditional expensive advertising methods then advertising on social media is your best bet. It’s easy to advertise on social media sites with little cost to you and a great learning curve.

Twitter Tactics

While it’s tempting to send a lot of advertising messages on websites such as Twitter you must be careful not to spam people. Your advertisement should be a part of the conversation you have on Twitter not the main even. You want to be seen as an expert in your field and a contributor to the discussion. This means that you should add links, video and other content that is useful to the reader and then add in your links to your blog or website every so often. This will keep your messages from being seen as spam. If you just spam your business on the site in a vain attempt to get buyers, this will backfire for you in a big way.  You need to be a contributor to the discussion first and then you can periodically add in your sales link. Never just send a sales link, as it simply won’t work.


A Facebook page is free and it can help promote your business. Make sure you create a lot of content for your Facebook page. You can add in videos, links, and photographs, which will help enhance your page for your readers. You might include some information about your business too and how it can benefit people. Make sure you also engage readers on your page and answer their questions. You don’t want to abandon your Facebook page you want it to be fresh and updated as much as possible.


Google+ isn’t a popular as Facebook but its gathering steam. You sold create a Google+ page in addition to your Facebook page. You should take advantage of Google+ Local as you can advertise your business sin your local area and tell people more about you. Google+ Local also allows people to review your business which can be helpful.

There are other sites such as LinkedIn which you can use. LinkedIn is perfect for business to business communications and it’s more for professionals than just average social media users so it’s a good site to talk about and advertise your business.

Be Active and Engage Don’t Always Sell

On social media you need to be active and you have to engage readers. Make sure you provide them with good content and not just sales messages. If you are just going to be salesman and make pitches then social media is not going to work for you. The whole idea is to answer questions, provide solutions, and be an engaging personality on these sites and then the sales will come if you promote your link periodically. You want to be seen as that expert in your field or niche but not that annoying pitch person for some company.

Social media can help you make sales if you use it in the right way. Think engagement and content first and then sales will naturally come from that.

Jennifer Yaniz Chicago Internet Marketing