Search Engine Marketing, Pay Per Click and Social Media Tips
The world of blogging has gone from the strange and unindexed to becoming a requirement for businesses looking to establish their foothold online. From celebrity blogs, movies or educational blogs to politics, everyone is stepping up and sharing their voice on every topic you could think of.
As a blogger, the rush for me comes from sharing my ideas with newcomers to the Internet Marketing world and increasing my audience’s feedback. I try to engage and add new content weekly, so I can hopefully keep readers constantly awaiting next post.
A Blog of Your Own
Set up your blog on a free hosting site, with free templates and a built-in blog network; keep in mind audiences will be easier to find and keep on networks like these. If you’re blogging for a business stay focused on your brand as the main topic, but don’t be overbearing Personal blogs can range from the simplest of topics to politics and celebrity gossip.
Building an Audience
The hardest part about blogging is finding readers who are interested in your posts and interactive with your site. Every blogger wants their blog to go viral and become the next epic thing online, so find other blogs interesting similar to yours to interact and promote yourself with. Leave honest comments, be an informed contributor to and on occasion leave your website’s link. Again, you want to stay on point with your comments and not become a spammer who relentlessly pitches his site. You can also pay for blog advertising, list your blog on different directories and tie in to social media pages to share your posts.
Aim for weekly updates of your blog, every few days or daily if you can. It’s always better to have an active blog, which shows your visitors that you care about their comments. When it comes to your product or service adding content to your blog constantly, with explanations or testimonials is always beneficial; remember you need fresh content to keep Google happy and people coming back for more.
If someone takes the time to leave a comment on your blog then answer the comment and engage your reader, an active blog is a happy blog and responses show you care what people are saying on your posts. Best of all this will bring back blog visitors, people who may end up following you and vicariously promoting your product. Blogging is all about interaction so make your visitors feel welcome.
Write the best you can on your blog and make every attempt to provide the best quality possible. Forget the PLR articles, spam articles, presell pages and other nonsense; regardless what it sounds like sometimes you just need to write. Doing nothing does nothing for your blog; instead talk to other bloggers who write for similar pages and work out and exchange of guest spots.
Keep articles fresh but remember to keep close to your sites’ theme, you can deviate on occasion but wandering too far off point may see you lose subscribers. Quality is what will get you the visitors and also allow you to rank higher on the search engines. You should try and be seen as an expert in your field so create the best content you possibly can and remember that everybody is a critic.
Don’t Quit! Blogging can be fun and profitable, you can promote your brand or your band, the team you love or the kids you coach; approach it in the right and you too can be successful.
Remember your goal is to blog and convey a message, whether this message makes you money, increases your publicity or flat out exposes your raw nerves; success is only achieved by continuing to blog beyond your limits!
Chicago Internet Marketing
The best part about Facebook Advertising is that it’s easy to set up and monitor, here’s how:
Know why you’re doing it.
Because “your biggest competitor is doing it” is not an answer. Whether its increasing website traffic, driving ratings, adding VIP members, generating brand awareness in the market or improving social engagement, you should have a concrete goal in mind for what you’re trying to achieve.
Define your KPIs.
A KPI (key performance indicator) is how you will define the success of your campaign. Sometimes KPIs are obvious (for example, if your goal is to increase Facebook likes then your KPI is the number of likes your page receives during the campaign), but sometimes they aren’t so cut and dry. It’s important that your whole team be on the same page in the early planning stages so your expectations are clear and you know what “successful campaign” really means.
Make sure Facebook is the best choice.
Facebook is often the first social advertising platform used, but it’s not the only digital advertising option out there. Once you’ve defined your goals and KPIs, you can consider other platforms before settling on Facebook. For example, if your goal is to drive traffic to website content you could consider a content distribution advertising platform like Taboola or Outbrain. If your goal is to generate brand awareness in the market, you could consider a geo-targeted display ad campaign.
Determine your budget.
Advertising doesn’t come free. (Just ask your Sales department!
No, really. Goals ALWAYS make you work harder. Whether you say them aloud or keep them in your head, give yourself reasonable benchmarks to strive for. Personally, I prefer post-it notes on my desk so I have visual accountability reminders.
Do your homework.
Spend some time scrolling through your own newsfeed and notice the ads you’re being served. Which ones seem effective?
Develop your creative.
You’ll need to develop different copy for the newsfeed and the right column because the character count is different, and you’ll need multiple versions for each. Think about your call to action. What do you want the user to do? And don’t slack off when it comes to the images! An attention-grabbing visual for your ad can make or break it.
Define your audience.
Part of this is easy; you already have your target demographic defined. But depending on your goals you may be targeting people who already like your page or people who don’t. Additionally, you may want to target people who like your competitors’ Facebook pages or who have specific interests relevant to this campaign. If you’re targeting more than one demographic, set up two different Ad Sets in Facebook Ads with the same creative but with a different audience. You’ll be able to measure how well your campaign is converting with each.
Sleep on it.
No matter how good of a job you do, you can always improve when you leave it and come back to it. If you’re on a deadline and you can’t sleep on it, walk away from it for thirty minutes and review it with a clear head. Or ask a friend of co-worker with social advertising experience to take a look with fresh eyes.
Pull the trigger.
Input your ad copy and visuals with the audience targeting you’ve defined. Start with multiple ads in each Ad Set. Just like everything else in marketing, A/B testing is key.
Walk away for half a day. While it can be really exciting to watch your campaign when it’s first launched, it can also be frustrating as it takes time to achieve results. Plus, you don’t want to make any rash changes to your campaign before you can really tell if it’s working.
Even if your campaign is performing well, don’t forget that the Internet is the Wild, Wild West and things can change quickly. Check your campaign twice a day and make optimizations to your ads and audience targeting until you reach the goals you’ve set.
Remember my golden rule.
“You can always do better.” Keep optimizing your campaign until you plateau. For example, if you’re trying to drive entries to a contest or sweepstakes, keep adding variations of copy and images to lower your cost per acquisition until the cost plateaus no matter what you try. While I use this mantra to push myself into milking advertising campaigns for everything I can get, it’s a great rule to live by in all of your professional endeavors.
You may have created the best Web site in the world, but unfortunately it will not do your home based business any good if no one sees it. Therefore, knowing how to market your site and getting your site noticed is incredibly important to the success of your home based business and to make money online. Obviously, marketing your web site is one of the most important activities you can spend your time on.
Fortunately, getting your site noticed does not have to be expensive so marketing on a tight budget does not prevent you from getting quality exposure.
The first thing you will want to do is pack your Web page full of keywords that people might use when searching for information contained in your site. The more keywords you have, or keyword phrases someone might use, the more often your site will be returned as a result for the person searching. The keywords should appear multiple times each on your web page and need to be context relevant, that is the keywords should be in your page title, article titles, section titles, paragraphs, links, etc. You want to be in the top 5 results posted as often as possible, so continually searching for keywords and keyword phrases and refining your web site will direct more traffic to your online home base business.
Also, once you have packed your page full of useful information and as many keywords as you and your thesaurus can think of, you will want to upload your URL to various search engines like Yahoo, Google, Excite, Alta Vista, and any specialized search engines that focus on your particular business or service. By including more keywords on your web site, when the search engines are searching for sites pertaining to the keywords entered in the search engine, your page will be listed as a higher result than others. This is very important because people generally check the first few web sites results and skip the others if they find the information they were looking. However, make sure the information you provide on your site is useful and you don’t just have a string of keywords to attract people to your page. If you have useful information about a product or service, people will look around. If all you have is a bunch of keywords and nothing that actually pertains to what the individual is looking for, they will leave and never come back. So, be alert to what you are offering potential customers and attentive to the way you bring them to your page.
If you have done all of the above, and are still interested in more traffic, then consider marketing your site on other related or non related sites by banners and the like. This is a way of letting individuals know about your product that might not be aware of it to even search for it. By advertising in this way you are reaching a sector of individuals who want and need your product, but were never aware of it.
There are multiple ways to market and of getting your web site noticed, just make sure you do it in a responsible way. Internet users are fed up with pop up ads, fly-ins, fly-overs, exit pages, spam e-mail and other unsolicited information. For instance, many people now have programs that block pop up ads, which means you are not even marketing. Finally, you don’t want to anger potential customers or have them close off their mind to your product, so be creative when you are marketing, aggressive and always respectful of current and future clients.
by: Timothy Spaulding
by: Rob Sullivan
Having been in this industry for as long as I have, I often forget some of the basics. Well, it’s not that I forget, it’s just that I assume that everyone else in the industry has the same knowledge level as I do.
So when I get a “newbie” asking a question like “Why are my Google results different than my clients” I have to take a step back and realize that we aren’t all equal.
Therefore in this article I’m going to answer this one seemingly simple question. While it may be simple to those of us “in the know” this isn’t always the case with others.
One of the scariest things you can do as a new SEO is talk to a client. That’s because you are always worried that they are going to ask you a question that’s over your head. And while you can fake your way through some questions when you are new, there are some that just stump you.
Of course even the greenest of most SEO’s usually know more then their clients so you don’t often have to fake an answer. Of course I would never advocate faking it. When I don’t know, I’ve found the best thing you can say is “I don’t know, let me find out and I’ll get back to you.”
And that’s just what happened the other day. A new person came to me and said “I had a client who saw different Google results than I did, and I didn’t know what to tell them.”
So let me give you the answer I gave him.
Google, like all the other engines, is comprised of literally tens of thousands of servers. Each server is part of a larger cluster of computers. Each cluster forms part of a datacenter. Each datacenter then acts as an independent branch of Google.
These datacenters are found all over the US. For the longest time Google only had about 13 data centers that served all the results to the world. Now the number is estimated at around 80.
While some of these data centers are used for pre-testing results (for example, testing a new algorithm out before moving it to the main data centers) most are used just to deal with the load that Google receives every day.
These data centers are dispersed throughout the US in geographically specific areas. They have done this so that queries are served to the data center nearest to the user.
For example, while there are a large number of data centers on the eastern coast, a person searching from San Francisco will likely be served their search results from a data center near them, such as an Oregon or California data center.
It is because of the differences in these data centers that someone searching in New York will see different results than someone in Los Angeles.
It is reasonable to think that each data center acts somewhat independently of the others. That means that their update schedules are different as are their crawling schedules. One can even assume that the algorithm changes which affect the index happen at different times as well.
This accounts for why there are differences in search results. Because of Google’s perpetually updating index, the results you see near you may be similar to results in other data centers but ultimately different.
This could be due to how the crawlers retrieve sites – a crawler may find a site closer to it more easily and therefore add it to the index sooner than a geographically far away crawler would find the same site.
For example, a site in Vancouver, Canada may appear in the California data center days before the eastern data centers. Because this site would be added to the west data center sooner, it will have an impact on the search results returned sooner.
Consider it like the ripples you see in the water when you drop a rock into a pond. If you drop just one rock, you see the ripples move out from where you dropped it. However, if you drop 2 rocks close to each other and at slightly different times you see how the ripples interact with each other when they meet.
The index changes reflect this type of interaction. One site can have a subtle but noticeable effect on the index. Yet the effects aren’t noticed across all data centers at the same time. We can also see the changes in the index grow over time, so that one Vancouver site’s effect grows over time, but the effect is different across the data centers because changes happening with other sites also have an impact.
As you can see, this is why you will see different results across the data centers. It’s not necessarily because of one single event. Like SEO itself, it’s a culmination of smaller events which cause the noticeable differences.
When I started working in the Online Advertising industry, I felt beyond lost and confused; I was terrified. College was awesome in showing me code, design, programming and advertising but actually becoming responsible of someone’s business plans and cash was indeed something to shake in my boots about. Once I got going and had a few months under my belt I felt exactly the same, but I also knew I couldn’t quit; there was no going back!
I know y’all are scared when you look at the big boys betting against you online and the only thing I can truly tell you is instead of wasting energy on fear, use it on advertising research, competitor analysis and search engine optimization for your website.
You can use the following as a short “How to for dummies” quick tips and advice for your initiation into the world of online advertising.
Let me introduce you to your nightmare.
Onlіnе аdvеrtіѕіng іѕ a wау оf аdvеrtіѕіng аn іtеm оn thе wеb, utіlіzіng numеrоuѕ wеb funсtіоnѕ and reaching an extensive market audience. Cоmраnіеѕ асrоѕѕ thе glоbе аrе exploring more dіgіtаl options everyday, from smarter phones and other portable devices to interactive television and enhanced video promotions. Onlіnе еndоrѕіng оr аdvеrtіѕіng рrоvіdеѕ аny brаnd a nеw орроrtunіtу оf соnvеуіng their mеѕѕаgе tо broader demographics.
Thе mаіn аdvаntаgе оf іntеrnеt аdvеrtіѕіng оvеr trаdіtіоnаl оfflіnе аdvеrtіѕіng іѕ thе fіnаnсіаl; thе еxреnѕе іnvоlvеd іn іntеrnеt аdvеrtіѕіng іѕ muсh lоwer соmраrеd wіth thе trаdіtіоnаl methods and reaches its audience immediately. Onlіnе аdvеrtіѕіng аlѕо hеlрѕ уоu tо еаѕіlу dіѕрlау thе аdѕ tо a tаrgеtеd аnd rеlеvаnt аudіеnсеѕ, whеrе аѕ іn with trаdіtіоnаl wауѕ tаrgеtеd аdvеrtіѕіng has many more obstacles.
Advеrtіѕіng оn thе іntеrnеt dоеѕn’t hаvе реrіоd rеѕtrісtіоnѕ аnd іѕ ѕееn 24/7 thrоughоut thе wоrld. Onlіnе аdvеrtіѕіng dесrеаѕеѕ thе асtuаl dеаl рrісе аѕ wеll аѕ рlауѕ а rоlе іn thе асtuаl rеvеnuе frоm thе оrgаnіzаtіоn. Mоѕt оf thе оnlіnе аd рlаtfоrmѕ еnаblе уоu tо еdіt уоur аdvеrtіѕеmеnt соntеnt аnd уоu саn mоdіfу уоur аdvеrtіѕеmеnt аt аnу роіnt оf tіmе. Thіѕ flеxіbіlіtу іѕ оnе оf thе mајоr fасtоr thаt hеlрѕ іntеrnеt аdvеrtіѕіng ѕtаnd араrt frоm thе rеѕt.
‘Pау- реr- сlісk’ аdvеrtіѕіng іѕ аn еxtrеmеlу есоnоmісаl mеthоd оf оbtаіnіng rеlеvаnt сlісkѕ аnd trаffіс tо уоur ѕіtе. PPC provides thе flеxіbіlіtу tо рау оnlу when someone сlісkѕ оn уоur аdѕ аnd thіѕ іѕ аn аddеd аdvаntаgе since you avoid unnесеѕѕаrу ѕреndіng оn уоur оvеrаll budgеt. Smаllеr buѕіnеѕѕеѕ сlаіm thаt іntеrnеt аdvеrtіѕіng рrоvіdеѕ орtіmum рublісіtу fоr аnу mіnіmum рrісе.
Onlіnе рrоmоtіоn providea an іmmеdіаtе rеасtіоn, whісh mаkеѕ іt luсrаtіvе tо bоth сuѕtоmеr аnd vеndоr. Bаnnеr аdѕ аrе іlluѕtrаtеd wіth рісtоrіаl аdѕ аnd thеrеfоrе аrе gеnеrаllу ѕееn uроn аѕ а mеаnѕ оf gеttіng hіghеr vіѕіtоrѕ tо thе wеbѕіtеѕ аѕ wеll аѕ рrоvіdе а wеbѕіtе lіnk tо thе асtuаl mаrkеtеrѕ wеbѕіtе. Thе соѕt dіffеrѕ bаѕеd оn thе quаntіtу оf аdѕ рrоvеn.
It іѕ definitely tіmе thаt you uѕе thе аdvаntаgеѕ оf оnlіnе аdvеrtіѕіng аnd increase yоur buѕіnеѕѕ while ѕреndіng lеѕѕ. Don’t jump the gun and start sinking all kinds of money into services, paid advertising, garaunteed placement or any other gimmick. Take your time, Online Advertising is a labor of love and it is a Fickle Bitch.